An elegant country hotel promising a memorable retreat

Tailored and timeless The Pheasant is rooted in the history of Kelling and is one of North Norfolk’s iconic country hotels nestled on the edge of this hamlet and close to vibrant Holt. Discover boutique accommodations in a place where history combines with nature and offers you a chance to slip away from life’s hustle and bustle. Cuisine is superbly prepared and makes use of thriving local produce. With gracious service, woodland and coastal walks it really is the most civilised retreat for the discerning traveller.

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A Fascinating History

Nestled within Norfolks Kelling estate you’ll find this Georgian jewel, built in the 18th century as Applehill house. Over time it became a desirable country retreat and joined the Coaching Inn Group in 2022 where it delights visitors with refined comfort as a quintessentially British retreat.

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Coastal Gem

Nestled amid the rolling, pheasant-peppered fields of Norfolk, lies the 18th century handsome country house known as Applehill. Not an apple in sight, but plenty of flint, fireplaces, and feathered visitors. Applehill House, as it was first called, was the sort of place you could imagine Jane Austen popping in for tea—or at least a very genteel pheasant stew. Over the decades, the house wore a few hats. At one point, it answered to the rather swish name of Pine Court Hotel. Later still, it went by Apple Hill Hotel, possibly to reassure the apples they were still important. But none of those names quite stuck. It wasn’t until someone looked out at the garden, saw the resident pheasants strutting about like they owned the place, and thought, that’s it we’ve found its true identity asThe Pheasant Hotel.

Situated within the 2,000-acre Kelling Estate, a patchwork quilt of meadows, woods, and salty sea air, it became a boutique bolt-hole for those craving coastal charm and countryside calm. From the elegant drawing rooms to the clink of glasses in the Orangery, it has tiptoed the line between stately and snug ever since. Now as part of the Coaching Inn Group, with an AA-rosette to its name, a kitchen humming with locally-sourced deliciousness, and rooms that whisper “nap here immediately,” The Pheasant isn’t just a hotel. It’s a glorious mix of heritage, hospitality, and just enough quirk to make even the most seasoned traveller chuckle into their bespoke Pheasant gin.

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The Inn People

Wherever you stay with us you’ll find our wonderful and extraordinary people. A family orientated culture translates into a heartfelt welcome for all of our guests and visitors.

Holt & North Norfolk

Located on the North Norfolk Coast.

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Bring your furry BFF

Imagine a place where wet noses and wagging tails are cherished. Welcomed with treats and a comfy bed and treated like rockstars in dining venues. You’ll find this in our signature hotels along with woodland walks, gourmet doggy meals and new friends. For Doggie specific tables or rooms please call us directly or leave a comment on your reservation.

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